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The house

You speak to the people who travel.

Journeys through the world’s wine regions, designed by people who spent thirty years at the producers’ table.

Marcelo and Ludmilla Panadés seated outdoors, with a glass of sparkling wine, facing a vineyard
Marcelo and Ludmilla Panadés, founders of Altivia.

Marcelo Panadés came into wine thirty years ago and never left. Part of that time he spent choosing the labels that went onto the shelves of a large supermarket group in Minas Gerais. He tasted hundreds of samples a year, and almost none of them passed. The rest was road, more than ten wine countries, region by region, often back to the same place.

Coming back changes everything. On a first visit the producer shows you the winery. On the third, he shows you his home. Over the years, winery owners and winemakers from Mendoza to the Alentejo became people who write at harvest and keep a bottle back for his return. Altivia comes in through those doors.

Marcelo and Ludmilla Panadés with Alejandro Vigil, in a Mendoza vineyard
With Alejandro Vigil, of Catena Zapata and El Enemigo, in Mendoza.
A group at the table of a long lunch, among the vines, with glasses and dishes served
At the table with the people who make the wine, in Mendoza. It is not a first visit, and it shows.

Ludmilla Panadés makes the journey happen. She runs the agency, builds the itineraries and travels with the guests. She knows the cellar closes at five, that the dirt road calls for a different vehicle, that a particular lunch is worth rearranging the whole day for. Marcelo opens the door; Ludmilla makes sure everyone reaches it at the right hour.

Altivia grew out of the journeys the two of them have been making for years, reaching each place through its wine. Friends asked for the itinerary; then they asked to come along. In 2026 they turned that into a Brazilian wine travel agency, small by choice, where you speak to the people who travel.

The base is Sorocaba, in the interior of São Paulo state, next door to São Roque and a short flight from the Serra Gaúcha. Both of them believe Brazil makes wine worth visiting, and that the Vale dos Vinhedos, the hills of São Paulo and Sul de Minas belong on the same shelf as Mendoza and the Alentejo. Brazil enters the itineraries through the same door as the other regions, that of the producer who receives you at his table.

Principles

What we believe

  1. A region is known at its table.

  2. A door that opens through friendship cannot be bought from a catalogue.

  3. We visit few houses in a day, so as to stay a while in each.

  4. Brazilian wine sits on the same shelf as the classics, and we travel for it in the same way.

It all begins with a conversation.

Write and tell us where you would like to go, with whom and at what pace, and the shape of the journey follows from there.

Talk to Altivia

By e-mail or through Instagram, we reply ourselves.